The Ice Collection is coming — and it's being made in the open

The Ice Collection arrives in September. That's all I'm saying publicly — the exact date belongs to the people on the opening list, and they'll have it before anyone else does.

Here's what I can show you: everything else. Between now and the opening, this journal is where the collection gets made in front of you. The butterflies cast from a mold I sculpted myself — thinner, asymmetric, closer to something that actually landed there. The Amethyst Ice colorway is on its first test pour as I write this. Real amethyst isn't one purple — the color pools deep at the tips and fades to nearly clear, with smoke in between — and resin doesn't do that on its own. It has to be taught, one pour at a time. However many tests it takes, you'll see them all here — including the ones that fail.

One pour at a time, until the doors open.

— V